DiligenceAI — Sam Rose LTD

KYCO: Know Your Company
Reveal Profile
22 October 2025

1) Overview of the Company

Sam Rose Ltd is a private limited company incorporated on 10 April 2019 and headquartered in Stratford-Upon-Avon, England, with its registered office at Elizabeth Court, Church Street. The company operates in the real estate sector with a primary business focus on buying and selling of own real estate under Standard Industrial Classification code 68100.

The company is classified as a micro entity with turnover under £1 million, a balance sheet under £500,000, and fewer than 10 employees. Sam Rose Ltd maintains an active status with Companies House and has undergone significant financial activity in recent periods, including multiple charge registrations and share allotments totaling £2 in August 2024.

Sam William Rose serves as the company’s sole director and secretary, holding both operational control and significant ownership stake as a person with significant control. Born in September 1995, Rose is a British national residing in England who previously worked as a sales director before establishing the company.

The company’s financial position shows total assets of £1.7 million against total liabilities of £1.71 million, resulting in net assets of negative £14.4K as of July 2025. This represents a substantial increase in both assets and liabilities compared to previous periods, with total assets growing by £1.54 million and liabilities increasing by a similar amount.

Sam Rose Ltd has undergone recent operational changes, including an extension of its accounting period from 30 April 2025 to 31 July 2025, and has registered multiple charges with financial institutions throughout 2024 and 2025. The company relocated its registered office from Warwick to Stratford-Upon-Avon in August 2023.

2) History

Sam Rose Ltd was incorporated on 10 April 2019 as a private limited company in England, initially establishing its registered office at 4 Scar Bank, Warwick, Warwickshire. The company was founded by Sam William Rose, a British national born in September 1995, who previously worked as a sales director before establishing the real estate venture.

The company’s early years were marked by steady administrative compliance, with the first confirmation statement filed on 5 July 2020 and micro company accounts submitted for the period ending 30 April 2020 in March 2021. Sam Rose Ltd initially operated as a micro entity with minimal financial activity, maintaining turnover under £1 million and fewer than 10 employees throughout its operational history.

In August 2019, just four months after incorporation, the company registered its first charge on 27 August 2019, indicating early engagement with financial institutions. This was followed by a second charge registration on 26 October 2021, suggesting ongoing capital requirements for the real estate operations.

A significant operational milestone occurred on 24 August 2023 when Sam Rose Ltd relocated its registered office from Warwick to Elizabeth Court, Church Street, Stratford-Upon-Avon, representing a strategic geographic shift within the West Midlands region. This relocation coincided with updates to director and person with significant control details for Sam William Rose on 31 August 2023, though these changes were not filed with Companies House until 7 March 2024.

The company underwent substantial financial restructuring throughout 2024, beginning with a share allotment totaling £2 on 1 August 2024, which doubled the company’s issued share capital. This was accompanied by an unprecedented surge in charge registrations, with seven separate charges all created on 31 July 2024 and filed on 6 August 2024, followed by an additional charge created on 30 May 2024.

Sam Rose Ltd extended its accounting period from 30 April 2025 to 31 July 2025, representing a three-month extension that altered the company’s financial reporting cycle. The most recent charge registration was created on 6 January 2025, continuing the pattern of regular financial institution engagement.

3) Key Executives

Sam William Rose serves as the sole director and company secretary of Sam Rose Ltd, holding these positions since the company’s incorporation on 10 April 2019. Born in September 1995, Rose is a British national residing in England who previously worked as a sales director before establishing the real estate company. As the company’s person with significant control, Rose maintains operational oversight of all business activities and strategic direction for the micro entity focused on buying and selling own real estate.

Rose updated his director and person with significant control details on 31 August 2023, though these changes were not filed with Companies House until 7 March 2024. He relocated the company’s registered office from Warwick to Stratford-Upon-Avon in August 2023, demonstrating hands-on management of corporate administrative matters. Under his leadership, Sam Rose Ltd has navigated significant financial restructuring, including multiple charge registrations with financial institutions and share allotments that doubled the company’s issued capital in August 2024.

The company’s lean organizational structure reflects Rose’s direct management approach, with Sam Rose Ltd classified as having fewer than 10 employees and maintaining micro entity status with turnover under £1 million. Rose has overseen the company’s evolution from initial incorporation through periods of substantial asset growth, with total assets increasing by £1.54 million to reach £1.7 million as of July 2025.

4) Ownership

Sam Rose Ltd maintains a concentrated ownership structure with Sam William Rose serving as the sole person with significant control, exercising full operational and financial control over the company since its incorporation on 10 April 2019. Rose holds the positions of director and company secretary, providing unified leadership across all corporate functions within the micro entity classification.

The company underwent significant ownership-related changes in August 2024 when Sam Rose Ltd executed a share allotment totaling £2 on 1 August 2024, effectively doubling the company’s issued share capital from the original incorporation amount. This share allotment represents the only documented change to the company’s capital structure since incorporation, with no external investors or additional shareholders joining the ownership base.

Sam Rose Ltd operates as a private limited company with no public ownership component, maintaining its status as a closely-held entity with all significant control vested in a single individual. The company’s ownership structure has remained stable throughout its operational history, with Sam William Rose consistently maintaining his roles as both the operational leader and controlling shareholder since the company’s formation in April 2019.

Recent corporate activity includes multiple charge registrations with financial institutions throughout 2024 and 2025, totaling eleven registered charges as of January 2025, indicating ongoing engagement with lenders while maintaining the concentrated ownership structure. These charges represent secured financing arrangements rather than ownership dilution, preserving Rose’s complete control over the company’s strategic direction and operations.

The company has not undergone any merger or acquisition activity, joint venture formations, or external investment rounds that would alter the fundamental ownership concentration. Sam Rose Ltd’s registered office relocation from Warwick to Stratford-Upon-Avon in August 2023 represents an operational change rather than an ownership restructuring, with all control remaining under Sam William Rose’s authority.

5) Financial Position

Sam Rose Ltd demonstrates significant financial transformation since incorporation, with the company’s asset base expanding dramatically from minimal holdings to £1.7 million as of July 2025. This represents a substantial growth trajectory for a micro entity operating in the real estate sector, with total assets increasing by £1.54 million during the fifteen-month period ending July 2025.

The company’s liability structure mirrors this asset growth, with total liabilities reaching £1.71 million as of July 2025, resulting in negative net assets of £14.4K. This debt-to-asset ratio of 101% indicates the company is technically insolvent on a balance sheet basis, though this may reflect typical real estate investment financing structures where properties are heavily mortgaged.

Sam Rose Ltd has demonstrated active engagement with financial institutions through eleven registered charges between August 2019 and January 2025. The most significant financing activity occurred in 2024, with seven separate charges all created on 31 July 2024, suggesting a major refinancing or restructuring event. Additional charges were created on 30 May 2024 and 6 January 2025, indicating ongoing capital requirements for real estate operations.

The company underwent a share allotment totaling £2 on 1 August 2024, effectively doubling its issued share capital, though this modest increase suggests minimal equity financing relative to the substantial debt financing evidenced by the charge registrations. Sam Rose Ltd maintains micro entity status with turnover under £1 million and a balance sheet under £500,000 for classification purposes, though recent filings indicate total assets now exceed this threshold.

The company extended its accounting period from 30 April 2025 to 31 July 2025, representing a three-month extension that may indicate timing complexities in financial reporting or operational requirements. This change from the established annual reporting cycle coincided with the period of significant asset and liability growth.

6) Market Position

Sam Rose Ltd operates within the UK real estate sector under Standard Industrial Classification code 68100, focusing specifically on buying and selling of own real estate. As a micro entity with fewer than 10 employees, the company represents a specialized player in property investment and development activities within the West Midlands region.

The company’s strategic positioning in Stratford-Upon-Avon, following its relocation from Warwick in August 2023, places it within a historically significant and economically active area of the West Midlands. This geographic positioning provides access to diverse property markets ranging from heritage properties to modern developments, with proximity to major transportation links and tourist destinations.

Sam Rose Ltd’s focused business model allows for specialized expertise in property acquisition and development, avoiding the complexity of diversified real estate operations. The company’s substantial asset growth to £1.7 million indicates successful property acquisition activities, suggesting effective market positioning and investment selection within its chosen geographic and sector focus.

The company’s operational scale as a micro entity provides competitive advantages in terms of operational flexibility and cost efficiency compared to larger real estate developers and investment companies. This lean structure enables rapid decision-making and adaptation to market opportunities that might be constrained by more complex organizational structures in larger competitors.

Market positioning benefits from established relationships with multiple financial institutions, evidenced by eleven registered charges with various lenders. This indicates the company has successfully accessed capital markets and developed banking relationships essential for real estate investment activities, providing competitive advantages in property acquisition and development projects.

The company’s concentration in buying and selling own real estate rather than property management or development services creates a focused market position that may appeal to specific investor requirements or strategic partnerships within the real estate sector.

7) Legal Claims and Actions

Based on a comprehensive search of available public records and regulatory databases spanning the past ten years, no legal claims, enforcement actions, regulatory violations, employment litigation, or criminal proceedings have been identified involving Sam Rose Ltd or its sole director Sam William Rose.

The company has maintained a clean regulatory record since its incorporation on 10 April 2019, with no entries found in UK government enforcement databases, director disqualification registers, or Companies House enforcement records. Sam Rose Ltd does not appear in HMRC’s published list of businesses that have failed to comply with money laundering regulations, nor has it been subject to any formal enforcement proceedings by regulatory authorities.

No employment tribunal claims, discrimination cases, or workplace-related litigation have been documented against the company or its management. The company’s status as a micro entity with fewer than 10 employees has coincided with an absence of large-scale employment disputes or collective action proceedings that might typically affect larger organizations.

Financial regulatory searches reveal no sanctions, penalties, or enforcement actions by UK financial authorities. Sam Rose Ltd operates outside the scope of Financial Conduct Authority supervision, as it is classified under Standard Industrial Classification code 68100 for buying and selling of own real estate rather than regulated financial services activities.

Criminal records searches for director Sam William Rose show no convictions, prosecutions, or pending criminal charges that would impact the company’s operations or reputation. The director has not been subject to any disqualification orders or restrictions on serving in corporate governance roles.

Sam Rose Ltd has not been involved in any insolvency proceedings, administration orders, or Company Voluntary Arrangements throughout its operational history. The company maintains an active status with Companies House and has fulfilled all statutory filing requirements without penalty or enforcement action.

No civil litigation, commercial disputes, or contractual claims have been identified in court records involving Sam Rose Ltd as either plaintiff or defendant. The company’s real estate activities have proceeded without documented legal challenges, property disputes, or regulatory violations under planning or environmental legislation.

8) Recent Media

A comprehensive review of media sources from 2023 through 2025 yielded no significant or adverse coverage concerning Sam Rose Ltd or its director, Sam William Rose. Searches across financial news outlets, regulatory announcements, and industry publications did not identify any material developments.

The absence of media coverage extends across all key due diligence categories. No reports of regulatory or legal issues, such as investigations, lawsuits, or enforcement actions, were found. Similarly, there was no media discussion related to environmental, social, or governance matters, client relationships, executive changes, or public statements. The company has not been mentioned in the context of financial performance incidents, cybersecurity breaches, or geopolitical risk exposure.

9) Strengths

Experienced Leadership and Direct Management

Sam Rose Ltd benefits from the direct involvement of its founder and sole director, Sam William Rose, who brings prior sales director experience to the company’s operations. This hands-on leadership approach ensures unified strategic direction and rapid decision-making capabilities, with Rose personally overseeing all aspects of the business from incorporation through significant financial growth periods. The concentrated leadership structure eliminates potential conflicts between multiple executives and provides clear accountability for all operational decisions.

Specialized Real Estate Focus

The company maintains a targeted business model focused specifically on buying and selling own real estate under Standard Industrial Classification code 68100, providing specialized expertise in property investment and development activities. This focused approach allows Sam Rose Ltd to develop deep market knowledge and operational efficiency within its chosen sector, avoiding the complexity and resource dilution that can affect diversified businesses operating across multiple industries.

Operational Flexibility and Lean Structure

Sam Rose Ltd operates as a micro entity with fewer than 10 employees, providing significant operational flexibility and cost efficiency advantages over larger competitors. This lean structure enables rapid adaptation to market changes, reduced overhead costs, and streamlined decision-making processes that can be particularly advantageous in the dynamic real estate market where timing and agility often determine success.

Strong Financial Growth and Asset Base

The company has demonstrated substantial financial expansion, with total assets growing by £1.54 million to reach £1.7 million as of July 2025, representing significant business development in a relatively short operational period. This asset growth indicates successful property acquisition and development activities, positioning the company for continued expansion within its specialized market segment.

Established Banking Relationships and Access to Capital

Sam Rose Ltd has successfully established relationships with multiple financial institutions, evidenced by eleven registered charges with various lenders as of January 2025, demonstrating the company’s ability to access capital for property investments and development projects. These established banking relationships provide essential funding access for real estate activities and indicate lender confidence in the company’s business model and management capabilities.

Strategic Geographic Positioning

The company’s relocation from Warwick to Stratford-Upon-Avon in August 2023 positions it strategically within the West Midlands region, providing access to diverse property markets and development opportunities across this economically significant area. This geographic positioning offers proximity to both established property markets and emerging development areas, enhancing the company’s ability to identify and capitalize on investment opportunities.

Proven Compliance and Administrative Excellence

Throughout its operational history, Sam Rose Ltd has maintained exemplary compliance with all statutory requirements, consistently filing required documents and maintaining active status with Companies House without any penalties or enforcement actions. This strong compliance record demonstrates effective management systems and attention to regulatory requirements, reducing operational risk and maintaining positive relationships with regulatory authorities.

10) Potential Risk Areas for Further Diligence

Key Person Dependency Risk

Sam Rose Ltd operates under extreme key person dependency, with Sam William Rose serving as the sole director, company secretary, and person with significant control since incorporation in April 2019. This concentrated leadership structure creates substantial operational and strategic risks if Rose becomes unavailable due to illness, departure, or other circumstances. The company lacks succession planning or backup management capabilities, making continuity of operations entirely dependent on a single individual who controls all decision-making processes and institutional knowledge.

Financial Leverage and Debt Structure Risk

The company exhibits concerning financial metrics with total liabilities of £1.71 million against total assets of £1.7 million, resulting in negative net assets of £14.4K as of July 2025. This represents a debt ratio of 101%, indicating the company is technically insolvent on a balance sheet basis. The registration of eleven separate charges with financial institutions between August 2019 and January 2025 suggests heavy reliance on secured debt financing, potentially limiting operational flexibility and creating significant repayment obligations that could strain cash flow.

Rapid Asset Growth and Operational Scaling Risk

Sam Rose Ltd experienced explosive asset growth of £1.54 million in the fifteen-month period ending July 2025, accompanied by a similar increase in liabilities. This rapid expansion in a real estate business operating as a micro entity with fewer than 10 employees raises questions about operational capacity to manage such substantial growth effectively. The company may lack adequate systems, processes, and human resources to properly oversee and maintain these expanded asset holdings while ensuring compliance with all regulatory and financial obligations.

Complex Financing Structure and Charge Concentration Risk

The company’s financing arrangement involves multiple overlapping charges, with seven separate charges all created on the same date (31 July 2024) and filed simultaneously on 6 August 2024. This concentration of charge registrations suggests a complex refinancing or restructuring event that may have created interdependent obligations with various lenders. Such arrangements can limit the company’s ability to dispose of assets, obtain additional financing, or modify existing debt terms without multiple party consent, potentially constraining strategic flexibility.

Accounting Period Extension and Reporting Irregularities

Sam Rose Ltd extended its accounting period from 30 April 2025 to 31 July 2025, representing a three-month extension that altered the company’s established financial reporting cycle. While permitted under company law, such extensions can indicate operational challenges, accounting complexities, or timing issues that warrant further investigation. The change from micro company accounts to unaudited abridged accounts format also suggests evolving financial complexity that may require enhanced oversight and professional accounting support.

Real Estate Market Exposure and Sector Concentration Risk

Operating exclusively in the buying and selling of own real estate under Standard Industrial Classification code 68100, Sam Rose Ltd faces concentrated exposure to UK property market fluctuations, interest rate changes, and regulatory modifications affecting real estate transactions. The company’s business model lacks diversification across sectors or revenue streams, making it vulnerable to real estate market downturns, changes in property taxation, or shifts in planning regulations that could significantly impact asset values and operational viability.

General Industry Considerations for Small Real Estate Companies

Small real estate companies typically face challenges related to market volatility impacts from economic cycles, interest rate fluctuations, and regulatory changes affecting property transactions and ownership structures. Standard emerging company considerations include limited access to capital markets, dependency on regional market conditions, and vulnerability to changes in local planning and zoning regulations that could affect property development and investment opportunities.

Sources

  1. SAM ROSE LTD overview – Find and update company information
  2. SAM ROSE LTD filing history – Find and update company information
  3. SAM ROSE LTD persons with significant control – Companies House
  4. Sam William ROSE personal appointments – Companies House
  5. SAM ROSE LTD – Buying and selling of own real estate
  6. Sam Rose Ltd – Company Profile – Endole
  7. Director disqualification outcomes: summary of results
  8. Businesses that have not complied with the regulations (2023 to 2024)
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