DiligenceAI — Notorious Online

KYCO: Know Your Company

Reveal Profile

22 October 2025

1) Overview of the Company

Notorious Online Limited is a private limited company incorporated in the United Kingdom on 22 July 2020, operating as an advertising agency according to its Companies House registration. The company maintains its registered office at Elizabeth Court, Church Street, Stratford-Upon-Avon, Warwickshire, England, CV37 6HB, having relocated from its original address in Warwick in April 2022.

The firm operates under Company Number 12760732 with an active status and files micro-entity accounts, indicating annual revenue below £632,000 and total assets under £316,000. As of the most recent confirmation statement filed on 18 July 2024, the company maintains a single director, Sam William Rose, who also serves as the person with significant control over the entity.

The company’s business classification falls under SIC code 73110 for advertising agencies, positioning it within the digital marketing and advertising services sector. Notorious Online Limited follows a July year-end accounting period, with its most recent accounts covering the period ending 31 July 2024, filed in April 2025. The next statutory accounts are due by 30 April 2026 for the year ending 31 July 2025.

The firm’s governance structure has undergone changes since incorporation, with director Nigel John Harrison serving brief tenures in 2022 before his final termination in January 2023, leaving Rose as the sole director. The company maintains standard share capital of £100 as established at incorporation and continues to operate from its Stratford-Upon-Avon location.

2) History

Notorious Online Limited was incorporated on 22 July 2020 as a private limited company in England and Wales, establishing its initial registered office at 4 Scar Bank, Warwick, Warwickshire. The company was founded with £100 in share capital and operates under SIC code 73110, positioning itself within the advertising agencies sector.

In its early operational period, the company experienced governance changes with director appointments and terminations occurring within a concentrated timeframe during 2022. Nigel John Harrison was first appointed as a director on 26 April 2022, but his tenure was brief, ending with his termination on 14 July 2022. Harrison was subsequently reappointed on 22 April 2022, however this appointment was also short-lived, with his final termination occurring on 10 January 2023.

Concurrent with the leadership changes in 2022, Notorious Online Limited relocated its registered office from Warwick to its current location at Elizabeth Court, Church Street, Stratford-Upon-Avon, Warwickshire on 26 April 2022. This relocation represented a strategic shift in the company’s administrative base during its formative years.

Throughout its operational history, the company has maintained its status as a micro-entity, filing micro company accounts annually since incorporation. The firm has consistently met its statutory filing obligations, submitting annual accounts for the periods ending 31 July 2021, 31 July 2022, 31 July 2023, and 31 July 2024. Sam William Rose has remained as the sole director since the departure of Harrison in January 2023, maintaining continuity in leadership and serving as the person with significant control over the entity.

The company has operated without any reported regulatory violations, enforcement actions, or significant corporate events beyond the standard administrative changes documented through Companies House filings. Notorious Online Limited has established itself as a small-scale digital marketing agency serving the SME market segment, focusing on website optimization and online marketing support services.

3) Key Executives

Sam William Rose serves as the sole director of Notorious Online Limited, having been appointed at the company’s incorporation on 22 July 2020. Born in September 1995, Rose is a British national residing in England who founded the digital marketing agency at age 24. He maintains his correspondence address at the company’s registered office in Stratford-Upon-Avon and serves as the person with significant control, holding ownership of 75% or more of shares and voting rights, along with the right to appoint or remove directors. Rose’s educational background includes attendance at Princethorpe College from 2009 to 2012.

Rose established Notorious Online Limited with core principles of transparency, commercial focus, and collaborative engagement with clients. His leadership philosophy centers on helping small businesses grow through digital marketing solutions, describing his motivation as deriving energy from generating sales and participating in business growth journeys. Under his direction, the company has maintained a focus on serving SME clients in the B2B sector, providing services including SEO, social media marketing, website design, and digital strategy consulting.

The company’s governance structure reflects Rose’s central role, as he has remained the sole director since January 2023 following the departure of Nigel John Harrison, who served brief tenures as director during 2022. Rose’s leadership continuity has provided operational stability for the agency throughout its formative years, maintaining consistent filing obligations and regulatory compliance since incorporation.

4) Ownership

Notorious Online Limited maintains a concentrated ownership structure with Sam William Rose serving as the sole person with significant control since the company’s incorporation on 22 July 2020. Rose holds comprehensive control over the entity, maintaining ownership of 75% or more of shares and voting rights, along with the exclusive right to appoint or remove directors. This ownership structure reflects a traditional founder-controlled private limited company model commonly seen in small-scale digital marketing agencies.

The company’s share capital remains at the original £100 established at incorporation, indicating no subsequent equity fundraising or external investment activity since formation. The ownership concentration has remained stable throughout the company’s operational history, with no evidence of external shareholders, institutional investors, or dilution events documented in the public filings.

Rose’s control extends beyond mere shareholding to operational decision-making authority, as evidenced by his concurrent role as the sole director following the departure of Nigel John Harrison in January 2023. Harrison’s brief tenure as director during 2022, which included two separate appointments and terminations, did not result in any documented equity participation or ownership changes to the company’s structure.

The ownership model reflects a bootstrapped business approach typical of service-based SME operations, where the founder maintains full equity control while building the business through retained earnings rather than external capital injection. No partnership agreements, employee stock option schemes, or external funding rounds have been recorded, indicating the company has operated entirely through founder investment and operational cash flow generation since inception.

The stable ownership structure provides operational continuity for client relationships while maintaining simplified decision-making processes characteristic of single-owner professional service businesses in the digital marketing sector.

5) Financial Position

Notorious Online Limited operates as a micro-entity company with annual revenue below £632,000 and total assets under £316,000, as evidenced by its filing of micro company accounts since incorporation. The company’s most recent accounts for the year ending 31 July 2024, filed in April 2025, revealed total assets of approximately £38,080 against total liabilities of approximately £38,270, resulting in a net liability position of £187. This represented a negative change of £557 compared to the prior fiscal year.

The company’s financial profile indicates minimal working capital reserves and reflects the operational characteristics typical of small service-based businesses in the digital marketing sector. The micro-entity status limits detailed financial disclosure requirements, restricting visibility into specific revenue streams, expense categories, and cash flow patterns that would normally inform comprehensive financial assessment.

Since incorporation in July 2020, Notorious Online Limited has maintained its original share capital of £100, indicating no subsequent equity fundraising or external investment activity. The company has operated entirely through founder investment and operational cash flow generation, following a bootstrapped business approach common among SME-focused service providers.

The financial structure reflects the company’s specialized focus on serving small and medium enterprises with digital marketing services, where revenue patterns typically align with client project cycles and monthly retainer arrangements. The limited asset base is consistent with the service-oriented business model that requires minimal physical infrastructure while relying primarily on human capital and technology tools for service delivery.

6) Market Position

Notorious Online Limited has positioned itself as a specialized digital marketing agency targeting small and medium enterprises, operating within the competitive UK advertising services market classified under SIC code 73110. The company differentiates itself through a transparent service approach and focus on SME clients who often struggle with traditional digital marketing solutions designed for larger businesses.

The firm offers a comprehensive service portfolio including SEO, social media marketing, website design, and their proprietary “Website as a Service” offering. This full-service approach allows clients to consolidate their digital marketing requirements with a single provider, addressing the vendor management challenges typically faced by smaller businesses with limited administrative resources.

Notorious Online Limited’s market positioning emphasizes cost certainty and transparent pricing structures, agreeing on fixed prices and maintaining those commitments regardless of additional work required. This approach addresses common pain points in the digital marketing industry where SME clients often experience unclear methodologies and unexpected cost escalations from service providers.

The company operates from Stratford-Upon-Avon, providing services primarily to the B2B SME market segment with a focus on generating measurable commercial outcomes rather than purely brand-focused activities. This results-oriented approach aligns with SME needs for marketing investments that deliver quantifiable returns on investment.

The firm’s specialized SME focus allows it to develop deep expertise in the unique challenges faced by smaller businesses in the digital landscape, including limited marketing budgets, resource constraints, and the need for simplified vendor relationships. This market positioning has enabled the company to achieve high customer retention rates and build long-term client partnerships within its target segment.

7) Legal Claims and Actions

Based on a comprehensive analysis of available public records and regulatory databases, no legal claims, enforcement actions, regulatory penalties, or significant litigation have been identified involving Notorious Online Limited during the past 10 years. The company has maintained a clean regulatory record since its incorporation on 22 July 2020.

Companies House filings indicate that Notorious Online Limited has consistently met its statutory obligations, filing annual accounts and confirmation statements on time without any recorded violations or penalties. The company operates under SIC code 73110 for advertising agencies and has filed micro-entity accounts throughout its operational history, suggesting annual revenue below £632,000.

No enforcement actions have been recorded by relevant UK regulatory authorities including the Financial Conduct Authority, Information Commissioner’s Office, or the Advertising Standards Authority against Notorious Online Limited. The company’s registered office address changes and director appointments have been properly documented through Companies House without triggering any compliance issues.

The absence of legal claims or regulatory actions aligns with the company’s small-scale operations as evidenced by its micro-entity status and single-director governance structure. Notorious Online Limited has operated without any reported disputes, customer complaints, or regulatory investigations since commencement of business activities in 2020.

While the broader digital marketing and advertising sector has faced increased regulatory scrutiny regarding data protection, consumer rights, and advertising standards compliance, no specific issues have been identified affecting Notorious Online Limited. The company’s operational profile as a small SME-focused digital marketing agency appears to have kept it below the threshold for significant regulatory attention or enforcement action.

The clean legal record reflects the company’s limited operational scope and compliance with basic statutory requirements for UK private limited companies. Sam William Rose’s leadership as sole director has maintained appropriate corporate governance standards without generating any documented legal or regulatory issues during the company’s five-year operational history.

8) Recent Media

A review of media coverage and public records from 2023 to 2025 indicates that Notorious Online Limited has had a minimal media presence, with no significant adverse coverage related to legal, regulatory, or operational matters. The company’s public profile during this period is primarily defined by its statutory corporate filings and self-published content on its website. Searches revealed no reports of litigation, regulatory enforcement, fraud, executive misconduct, or ESG-related controversies.

The most notable development was a financial disclosure from the company’s micro-entity accounts for the fiscal year ending July 31, 2024, which were filed on April 2, 2025. The filing reported total assets of approximately £38,080 against total liabilities of approximately £38,270, resulting in a net liability position of £187. This represented a negative change of £557 compared to the prior fiscal year.

Public filings also documented a change in the company’s governance structure. On January 12, 2023, the company filed a notice for the termination of director Nigel John Harrison, effective January 10, 2023. Mr. Harrison had served two brief tenures during 2022. No public statement or controversy was associated with his departure, and Sam William Rose has since remained the sole director. A separate filing in March 2024 documented that Director Sam William Rose had updated his registered details on August 31, 2023.

The company’s own public output during the period consisted of content published on its corporate website to showcase its expertise and client work. There were no major corporate announcements, and no media reports concerning cybersecurity incidents, client disputes, or material contract losses.

9) Strengths

Specialized Small Business Focus

Notorious Online Limited has established itself as a specialized digital marketing agency targeting small and medium enterprises, providing tailored services that address the unique challenges faced by smaller businesses in the digital landscape. The company operates with a clear understanding that traditional digital marketing approaches often fail to work effectively for small businesses, positioning itself to bridge this gap with customized solutions. This specialized focus allows the firm to develop deep expertise in SME requirements while building service offerings specifically designed for businesses with limited marketing budgets and resources.

Transparent Service Approach

The company has built its operations around core principles of transparency, setting it apart from an industry often perceived as operating with unclear methodologies. Notorious Online Limited positions itself as “an open book” with clear communication practices, which helps establish trust with clients who may have experienced poor service from other digital marketing providers. This commitment to transparency extends to pricing structures, where the company agrees on fixed prices and maintains those commitments regardless of additional work required, providing cost certainty for SME clients.

Experienced Leadership with Industry Knowledge

Sam William Rose brings relevant industry experience to his leadership role, having worked in the website and online marketing sector prior to founding Notorious Online Limited in July 2020. His background includes education at Princethorpe College and direct exposure to the challenges facing small businesses in digital marketing, which informed his decision to establish an agency with different service standards. Rose’s leadership philosophy centers on helping small businesses grow through digital marketing solutions, demonstrating a clear passion for the sector and understanding of client needs.

Comprehensive Service Portfolio

The company offers a comprehensive range of digital marketing services including SEO, social media marketing, website design, and their proprietary “Website as a Service” offering. This full-service approach allows clients to consolidate their digital marketing requirements with a single provider, simplifying vendor management for small businesses with limited administrative resources. The firm’s specialized services such as Website as a Service represent innovative approaches to common SME challenges, providing ongoing website management on a monthly basis rather than traditional project-based engagements.

Strong Client Retention and Satisfaction

Notorious Online Limited has achieved high customer retention rates, with leadership expressing pride in this metric as evidence of service quality. The company has received positive client testimonials, including feedback highlighting successful website projects and collaborative working relationships. This track record of client satisfaction demonstrates the firm’s ability to deliver results that meet or exceed SME expectations, contributing to business growth and long-term partnerships.

Commercial Focus and Results Orientation

The agency operates with a commercial mindset, prioritizing activities and strategies that directly contribute to client business growth and revenue generation. This results-oriented approach aligns with SME needs for marketing investments that deliver measurable returns, rather than purely brand-focused activities. The company’s leadership derives energy from generating sales and participating in business growth journeys, ensuring that commercial outcomes remain central to service delivery and strategic planning.

Operational Stability and Compliance

Since incorporation in July 2020, Notorious Online Limited has maintained consistent regulatory compliance, filing all required statutory documents on time without any recorded violations or penalties. The company has demonstrated operational stability through its micro-entity status and consistent filing obligations, providing assurance to clients about business continuity. This compliance track record reflects sound corporate governance practices and attention to administrative requirements that support reliable service delivery.

10) Potential Risk Areas for Further Diligence

Micro-Entity Financial Profile Risks

Notorious Online Limited’s classification as a micro-entity presents inherent limitations for comprehensive financial due diligence assessment. The company’s 2024 accounts revealed total assets of approximately £38,080 against total liabilities of approximately £38,270, resulting in a net liability position of £187, representing a negative change of £557 compared to the prior fiscal year. This financial profile indicates minimal working capital reserves and potential cash flow vulnerabilities that could impact operational continuity during economic downturns or client payment delays. The micro-entity accounting exemptions limit transparency regarding detailed revenue streams, expense categories, and cash flow patterns that would typically inform risk assessment for business partnerships.

Single Point of Failure Leadership Risk

The company’s governance structure presents significant concentration risk with Sam William Rose serving as the sole director and person with significant control since January 2023. This organizational structure creates key person dependency where the departure, incapacitation, or unavailability of Rose could severely impact business operations and client relationships. The absence of documented succession planning or management depth creates operational vulnerabilities for ongoing client service delivery and business continuity. The brief tenure and departure of former director Nigel John Harrison during 2022 demonstrates governance instability that could recur without established leadership redundancy.

Limited Regulatory Coverage and Compliance Framework

As a UK advertising agency operating below traditional regulatory thresholds, Notorious Online Limited falls outside comprehensive financial services regulation but remains subject to general business compliance requirements. The company’s digital marketing focus potentially exposes it to data protection regulations, advertising standards compliance, and consumer protection requirements that may not be adequately addressed within a micro-entity compliance framework. The absence of documented formal compliance policies, risk management procedures, or professional indemnity coverage details creates uncertainty regarding the company’s preparedness for regulatory scrutiny or client disputes.

Operational Scale and Resource Constraints

The company’s micro-entity status and single-director structure suggest limited operational capacity for handling significant client engagements or rapid business expansion. The Warwick to Stratford-Upon-Avon office relocation in April 2022 during a period of directorial changes indicates potential operational instability or resource constraints affecting business continuity. Limited financial resources evidenced by the net liability position may restrict the company’s ability to invest in technology infrastructure, professional development, or business development activities necessary for competitive positioning in the digital marketing sector.

Client Concentration and Revenue Diversification Risks

The lack of detailed financial disclosure typical of micro-entity accounts prevents assessment of client concentration risks or revenue diversification patterns. Small digital marketing agencies often depend on a limited number of significant clients, creating revenue vulnerability if key relationships are terminated. The company’s specialized SME focus, while providing market positioning advantages, may limit revenue growth potential during economic downturns when small business marketing budgets are typically reduced first. Without visible evidence of long-term contracts or recurring revenue arrangements, the business model may be susceptible to short-term client decision-making and payment timing variations.

Technology and Cybersecurity Infrastructure Risks

The digital marketing industry requires robust technology infrastructure for client data management, campaign execution, and performance analytics, yet the company’s financial profile suggests limited resources for comprehensive cybersecurity measures. As SME-focused service providers increasingly handle sensitive business data and marketing analytics, inadequate cybersecurity controls could expose both the company and its clients to data breaches, regulatory penalties, and reputational damage. The absence of documented cybersecurity policies, insurance coverage, or technology infrastructure details creates uncertainty regarding the company’s risk management capabilities in an increasingly regulated digital environment.

Standard Emerging Company Considerations

Early-stage companies typically face challenges related to establishing market credibility, building sustainable client relationships, and developing scalable operational processes. The limited operational history since 2020 provides insufficient track record for assessing long-term business viability and management capabilities under various market conditions. Emerging companies often require additional working capital for growth initiatives and may experience cash flow volatility during client acquisition phases.

General Industry Market Volatility Impacts

The digital marketing sector is subject to technological disruption, changing consumer behavior, and evolving regulatory requirements that could impact service demand and operational costs. Economic downturns typically result in reduced marketing spending by SME clients, directly affecting revenue generation for specialized agencies. Platform algorithm changes, privacy regulation developments, and competitive pressures from larger agencies or technology providers could influence the company’s market positioning and growth prospects.

Sources

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