Quoted Tech

KYCO: Know Your Company

Reveal Profile

11 November 2025

1) Overview of the Company

Quoted Tech is a Canadian custom computer building company founded in 2023 by co-founders Kevin Jia and Michael Situ, headquartered in Scarborough, Ontario at 4075 Gordon Baker Rd Unit A. The company operates as Canada’s leading source for fully custom high-performance gaming PCs, workstations, and desktop computers, serving over 10,000 customers nationwide with hand-built systems assembled in Canada.

The company specializes in gaming systems ranging from $1,349 to $4,399 CAD including the Shield, Frontier, and Great North series, professional workstations from $1,649 to $8,019 CAD including the Quoted One and Quoted Edge models powered by AMD Threadripper, and custom build services starting at $1,149 CAD. Quoted Tech operates through multiple sales channels including its website quoted.tech and marketplace partnerships with Best Buy Canada, maintaining a 100% channel-led model through several hundred channel partners.

The company employs 10-25 staff members across various functions including co-founders Kevin and Michael, builders Jerry and Lucas (each with over 300 PCs built), builder Meherzad (50+ PCs), and marketing specialist Daniil. Quoted Tech has built systems for notable esports organizations including Shopify Rebellion, Furia Esports, and Mohawk College VR lab, demonstrating its capability to serve demanding enterprise customers. The company offers comprehensive warranty coverage including 3-year parts warranty and 5-year labor warranty, with all systems using only brand-name components and undergoing extensive quality assurance testing.

2) History

Quoted Tech was founded in 2023 by co-founders Kevin Jia and Michael Situ as a Canadian custom computer building company headquartered in Scarborough, Ontario. The company emerged from the vision of two tech enthusiasts with a clear objective to change the world of hardware and establish Canada’s top source for fully custom high-performance systems.

Since its founding in 2023, Quoted Tech has achieved rapid growth in the Canadian custom PC market, serving over 10,000 customers nationwide through its hand-built systems assembled in Canada. The company developed a comprehensive product portfolio including gaming systems ranging from $1,349 to $4,399 CAD with series such as the Shield, Frontier, and Great North, as well as professional workstations from $1,649 to $8,019 CAD including the Quoted One and Quoted Edge models powered by AMD Threadripper.

The company established its operations at 4075 Gordon Baker Rd Unit A in Toronto, Ontario, building a team of 10-25 staff members including specialized builders Jerry and Lucas who have each assembled over 300 PCs, builder Meherzad with 50+ PCs built, and marketing specialist Daniil. Quoted Tech developed a 100% channel-led business model through several hundred channel partners, expanding its sales presence through its website quoted.tech and marketplace partnerships including Best Buy Canada.

Throughout its brief operating history, Quoted Tech has positioned itself as a recognized provider of fully custom systems, earning endorsements from Best Buy Canada and building systems for notable esports organizations including Shopify Rebellion, Furia Esports, and Mohawk College VR lab. The company has maintained its focus on quality assurance with comprehensive warranty coverage including 3-year parts warranty and 5-year labor warranty, using only brand-name components with extensive testing protocols.

3) Key Executives

Kevin Jia serves as Co-Founder and CEO of Quoted Tech, having founded the company in 2023 alongside co-founder Michael Situ. Jia graduated from Western University with an Honours degree in Economics (2012-2014) and subsequently earned a Bachelor of Arts with Distinction in Honours Business Administration from Ivey Business School at Western University (2014-2016). Prior to founding Quoted Tech, Jia gained extensive corporate experience at Restaurant Brands International, progressing through multiple roles including Leadership Development Program (2016-2017), Analyst Finance (2017), Sr. Analyst Finance (2017-2018), Manager Finance (2018-2019), and Sr. Manager Projects and Performance (2019-2021).

Michael Situ co-founded Quoted Tech in 2023 alongside Kevin Jia, serving as Co-Founder with the shared vision to change the world of hardware and establish Canada’s top source for fully custom high-performance systems. The company’s About Us page identifies him as “Michael” while other sources reference him as “Michael Meissner” and “Mike Meissner,” with one customer testimonial specifically crediting “Mike” for providing extensive insights about Intel i9 reliability failures and customer service excellence.

Yingqian Situ serves as Head of Operations at Quoted Tech, bringing experience from previous roles at WBM Technologies, Infinite Mastery Technology Inc., Canada Computers, and Presotea. Situ holds an Ontario College Advanced Diploma in Computer Engineering Technology/Technician from Seneca College (2017-2020) and possesses skills in retail sales, technical support, computer hardware troubleshooting, food and beverage service, and customer service.

Jerry works as a Builder at Quoted Tech with over 300 PCs assembled, demonstrating the company’s commitment to experienced craftsmen handling system construction. The company highlights Jerry’s extensive building experience as part of their quality assurance approach, with each system hand-built by experienced technicians.

Lucas serves as a Builder at Quoted Tech with over 300 PCs built, matching Jerry’s experience level in system assembly and contributing to the company’s hand-built quality standards. Lucas represents part of the specialized building team that ensures each system meets the company’s performance and reliability standards.

Meherzad works as a Builder at Quoted Tech with over 50 PCs constructed, contributing to the company’s assembly operations and quality control processes. While having less experience than Jerry and Lucas, Meherzad represents the company’s approach to building a skilled technical team.

Daniil serves as the Marketing specialist at Quoted Tech, handling the company’s marketing initiatives and customer outreach efforts. Daniil’s role supports the company’s growth strategy and brand development as Quoted Tech expands its presence in the Canadian custom PC market.

4) Ownership

Quoted Tech operates as a privately held Canadian custom computer building company founded in 2023 by co-founders Kevin Jia and Michael Situ, maintaining private ownership without external venture capital or private equity investment based on available information. The company remains under the direct control and ownership of its founding team, with no disclosed institutional investors, parent company relationships, or subsidiary structures identified in the available documentation.

The ownership structure reflects a typical early-stage private company model, with founders Kevin Jia and Michael Situ retaining control over business operations and strategic direction since the company’s establishment in 2023. As a privately held entity operating in the Canadian technology sector, Quoted Tech has not pursued external funding rounds or equity partnerships that would dilute founder ownership, allowing the co-founders to maintain complete autonomy over company decisions and growth strategies.

Since its founding just over one year ago, Quoted Tech has not undergone any ownership transitions, mergers, acquisitions, or capital restructuring events that would alter its private ownership status. The company’s business model as a custom computer builder serving over 10,000 customers appears to be self-funded through operational revenue rather than external investment, enabling the founders to retain full equity ownership without the need for venture capital or private equity partnerships.

The privately held structure provides Quoted Tech with operational flexibility to respond quickly to market demands in the competitive custom PC building industry, while allowing founders Jia and Situ to implement their vision for the company without external investor oversight or board governance requirements. This ownership model supports the company’s stated mission to establish itself as Canada’s leading source for fully custom high-performance gaming PCs and workstations through direct founder control and reinvestment of operational profits.

5) Financial Position

Quoted Tech operates as a privately held Canadian custom computer building company that exhibits indicators of positive financial health through its operational metrics and market positioning, though specific financial statements are not publicly available. The company’s financial position is supported by its ability to serve over 10,000 customers nationwide since its 2023 founding, demonstrating rapid customer acquisition and revenue generation capabilities within its first two years of operation.

The company’s revenue model centers on custom-built gaming systems priced from $1,349 to $4,399 CAD and professional workstations ranging from $1,649 to $8,019 CAD, with custom build services starting at $1,149 CAD, indicating a diverse product portfolio that captures multiple market segments and price points. Quoted Tech’s ability to offer comprehensive warranty coverage including 3-year parts warranty and 5-year labor warranty suggests sufficient financial resources to support extended service commitments and potential future warranty claims across its customer base.

The company’s operational scale is evidenced by its 100% channel-led business model through several hundred channel partners, including marketplace partnerships with Best Buy Canada, indicating established distribution networks that require financial resources to maintain and support. Quoted Tech’s 10-25 employee headcount including specialized builders Jerry and Lucas with over 300 PCs assembled each, and builder Meherzad with 50+ PCs built, suggests operational efficiency in managing labor costs while maintaining production quality standards.

The company’s facility location at 4075 Gordon Baker Rd Unit A in Scarborough, Ontario provides a physical operational base that requires ongoing rental or ownership costs, while the company’s ability to offer financing options through partners like Affirm and PayPlan by RBC with rates as low as 0% APR demonstrates established financial partnerships that facilitate customer purchases. Quoted Tech’s successful completion of notable projects for esports organizations including Shopify Rebellion, Furia Esports, and Mohawk College VR lab indicates the company’s capacity to handle enterprise-level contracts and maintain cash flow through diverse customer segments beyond individual consumers.

6) Market Position

Quoted Tech operates in Canada’s rapidly expanding Information and Communications Technology sector, which generated $298 billion in revenue in 2024 with a 1.8% growth rate and employs over 802,900 workers across 48,393 companies. The company positions itself as “Canada’s #1 PC Builder” within the custom computer building market, a specialized segment of the broader $70.9 billion ICT wholesaling subsector that experienced 15.6% revenue growth in 2024. Quoted Tech competes in a market characterized by predominantly small companies, with approximately 41,000 ICT firms employing fewer than 10 people, positioning the company’s 10-25 employee headcount in the upper tier of sector participants.

The company has established strategic positioning through its 100% channel-led business model operating through several hundred channel partners, including marketplace partnerships with Best Buy Canada, which provides distribution reach beyond its direct website sales. This multi-channel approach allows Quoted Tech to compete against both international players and domestic competitors by leveraging established retail relationships while maintaining its Canadian-built value proposition. The company’s focus on hand-built systems assembled in Canada differentiates it from mass-market manufacturers and import-dependent competitors, creating a unique positioning around local craftsmanship and quality assurance.

Quoted Tech’s pricing strategy spans from entry-level custom builds at $1,149 CAD to high-end workstations reaching $8,019 CAD, capturing multiple market segments from individual gamers to professional workstations and enterprise customers. The company has successfully secured notable enterprise clients including esports organizations Shopify Rebellion and Furia Esports, as well as Mohawk College VR lab, demonstrating capability to compete for institutional contracts beyond individual consumer sales. This client diversity provides revenue stability and showcases technical capabilities to potential enterprise customers.

The company’s operational capabilities include comprehensive warranty coverage with 3-year parts warranty and 5-year labor warranty, exceeding industry standards and creating competitive differentiation through service commitment. Quoted Tech’s team includes specialized builders Jerry and Lucas with over 300 PCs assembled each, and builder Meherzad with 50+ PCs built, providing production capacity and quality control expertise that supports the company’s premium positioning and customer service standards. The combination of experienced craftsmen, Canadian assembly, comprehensive warranties, and multi-channel distribution creates a market position that emphasizes quality, service, and local expertise in the competitive custom PC building segment.

7) Legal Claims and Actions

Based on the comprehensive search of legal and regulatory databases, Quoted Tech demonstrates a clean compliance record with no identified legal claims, regulatory actions, disciplinary proceedings, or enforcement activities since its founding in 2023. No records were found in Canadian federal and provincial court systems, securities regulatory databases, or consumer protection agencies indicating any litigation, regulatory investigations, or enforcement actions involving the company or its co-founders Kevin Jia and Michael Situ.

The review of regulatory enforcement databases including the Privacy Commissioner of Canada, Competition Bureau Canada, Canadian Radio-television and Telecommunications Commission (CRTC), and Innovation, Science and Economic Development Canada revealed no complaints, investigations, or enforcement proceedings against Quoted Tech. Similarly, searches of provincial consumer protection agencies in Ontario, where the company operates, found no consumer complaints or regulatory actions filed against the company during its operating period.

Employment-related legal databases and human rights tribunals showed no records of workplace disputes, discrimination claims, or labor law violations involving Quoted Tech or its management team. The company’s compliance with employment standards, workplace safety regulations, and human rights legislation appears clean based on available public records through November 2025.

Intellectual property databases including the Canadian Intellectual Property Office and Federal Court of Canada revealed no patent disputes, trademark infringement claims, or copyright litigation involving Quoted Tech. This clean intellectual property record is particularly relevant given the company’s position in the technology hardware sector where intellectual property disputes are common.

The absence of any regulatory or legal issues is consistent with Quoted Tech’s recent founding in 2023 and its focus on custom computer building rather than regulated financial services or heavily scrutinized industries. The company’s business model of assembling gaming PCs and workstations using brand-name components for individual customers and enterprise clients operates within established industry practices and regulatory frameworks that have been well-defined for decades in the Canadian technology sector.

8) Recent Media

Media coverage of Quoted Tech in 2025 was consistently positive, focusing on product performance, ease of use, and executive strategy, with no adverse developments noted across key risk categories. In July 2025, a MobileSyrup review of the Shield Extreme PC praised the system’s packaging, which used expanding foam to secure the cooler and GPU, and its out-of-the-box readiness, which included a five-step setup guide and pre-optimized BIOS and drivers with no “bloatware”. An October 2025 TechRadar review of the Shield model gave a positive verdict, highlighting its “great 1080p–1440p performance” and “fantastic” warranty of three years for parts and five years for labor. Both publications tested models with a Ryzen 7 9700X CPU and an RTX 5070 GPU and noted the absence of a USB-C port as a minor drawback.

In a September 2025 interview with Authority Magazine, Co-founder and CEO Kevin Jia stated that Quoted Tech is “trusted by over 10,000 users nationwide” in Canada. Jia detailed the firm’s supply chain resilience strategy, which includes an “80/20 rule” for supplier diversification, maintaining higher inventory levels to protect against price spikes, and prioritizing consistent supplier partnerships over the lowest-cost sourcing. He also emphasized transparent communication with customers regarding any tariff-related shipping delays or cost changes.

A comprehensive media review for the period from the company’s 2023 inception through November 2025 did not identify any adverse coverage related to regulatory or legal disputes, ESG controversies, major client losses, financial distress, or cybersecurity incidents.

9) Strengths

Specialized Market Position and Customer Base

Quoted Tech has established itself as “Canada’s #1 PC Builder” with over 10,000 customers served nationwide since its 2023 founding, demonstrating rapid market penetration within its first two years of operation. The company operates in the specialized custom PC building market, positioning itself uniquely against mass-market manufacturers and import-dependent competitors through its Canadian-built value proposition and hand-assembled quality standards. This positioning allows Quoted Tech to capture market segments from entry-level custom builds at $1,149 CAD to high-end workstations reaching $8,019 CAD, providing revenue diversification across individual consumers, professional workstations, and enterprise clients including notable organizations like Shopify Rebellion, Furia Esports, and Mohawk College.

Exceptional Customer Satisfaction and Quality Standards

Quoted Tech has achieved outstanding customer satisfaction metrics with a 4.9/5 rating based on over 250+ verified reviews, demonstrating consistent delivery of high-quality products and service. The company’s commitment to quality is evidenced through its use of only brand-name components, comprehensive stress testing protocols, and extensive warranty coverage including 3-year parts warranty and 5-year labor warranty, exceeding industry standards and creating competitive differentiation through service commitment. Customer testimonials consistently highlight the company’s responsiveness, technical expertise, and willingness to accommodate changes even after initial orders, with one customer noting the “crafted service with this company is really special” and another praising the team’s ability to make customers feel “supported throughout the entire process.”

Strong Distribution Network and Strategic Partnerships

The company operates through a robust 100% channel-led business model with several hundred channel partners, including strategic marketplace partnerships with Best Buy Canada, providing distribution reach beyond direct website sales. This multi-channel approach allows Quoted Tech to compete effectively against both international players and domestic competitors by leveraging established retail relationships while maintaining its Canadian-built value proposition. The company’s recognition by Best Buy Canada and its ability to secure enterprise contracts with major organizations demonstrates its capability to handle both consumer and institutional sales channels effectively.

Expert Team and Technical Capabilities

Quoted Tech has built a skilled team including specialized builders Jerry and Lucas with over 300 PCs assembled each, and builder Meherzad with 50+ PCs built, providing production capacity and quality control expertise that supports the company’s premium positioning. The company’s co-founders Kevin Jia and Michael Situ bring complementary expertise, with Jia’s financial background from Restaurant Brands International and business education from Ivey Business School providing strong business acumen, while the technical team ensures consistent delivery of hand-built systems that meet performance and reliability standards. This combination of experienced craftsmen and business leadership creates a foundation for sustainable growth and customer satisfaction.

Industry Recognition and Media Validation

The company has received positive media coverage from respected technology publications including TechRadar, MobileSyrup, Tom’s Guide, and MMORPG, with reviews praising products like the Shield model for its “great 1080p–1440p performance” and “fantastic” warranty coverage. This external validation from industry experts helps establish credibility and supports the company’s market positioning as a quality provider. The media attention, combined with customer testimonials and verified reviews, creates a comprehensive validation of Quoted Tech’s capabilities and market position within the competitive custom PC building industry.

10) Potential Risk Areas for Further Diligence

Start-up Company and Early-Stage Operational Risks

Quoted Tech’s founding in 2023 positions it as an early-stage company facing typical start-up vulnerabilities including limited operating history, unproven business model scalability, and dependence on initial capital deployment strategies. The company’s rapid customer acquisition of over 10,000 customers within two years, while impressive, may strain operational capacity and quality control processes as demand continues to grow. Early-stage companies often struggle with cash flow management, particularly in capital-intensive industries like custom PC building where inventory management and supplier relationships are critical to maintaining operations.

Key Person Dependencies and Management Succession Risks

The company exhibits significant concentration risk with co-founders Kevin Jia and Michael Situ serving as the primary decision-makers and strategic leaders since inception in 2023. Quoted Tech’s small team structure of 10-25 employees creates vulnerabilities around key personnel retention, particularly specialized builders Jerry and Lucas who each have assembled over 300 PCs, representing critical institutional knowledge and production capacity. The absence of disclosed succession planning or formal management depth beyond the founding team creates operational continuity risks should key executives become unavailable or depart the organization.

Financial Transparency and Reporting Limitations

As a privately held company, Quoted Tech lacks publicly available financial statements, audited financial reports, or third-party financial validation that would typically provide insight into revenue trends, profitability, cash flow generation, and capital structure. The company’s ability to offer comprehensive warranty coverage including 3-year parts warranty and 5-year labor warranty suggests adequate capital reserves, but the absence of financial transparency creates uncertainty about long-term financial sustainability, debt obligations, and working capital management.

Supply Chain and Vendor Management Vulnerabilities

The custom PC building industry faces significant supply chain risks including component shortages, price volatility, and supplier concentration among major hardware manufacturers like Intel, AMD, and NVIDIA. Quoted Tech’s business model depends on consistent access to brand-name components at competitive pricing, creating exposure to global semiconductor supply chain disruptions, trade tensions, and inventory management challenges. The company’s 100% channel-led business model through several hundred channel partners introduces additional risks related to partner performance, margin compression, and distribution channel conflicts.

Cybersecurity and Data Protection Risks

Technology companies face escalating cybersecurity threats, with recent industry data showing cyber threats were cited by 51% of technology companies as a major risk to success. Quoted Tech’s operations involve customer data collection, payment processing, financial information handling, and business partner relationships that create potential attack vectors for cybercriminals. The company’s digital presence through its website quoted.tech and marketplace partnerships with Best Buy Canada increase exposure to cyber threats, particularly given the manufacturing sector’s ranking as the top attacked industry for three consecutive years.

Technology Infrastructure and Scaling Challenges

The company’s current operational model may face scalability limitations as demand grows, particularly regarding production capacity, quality assurance processes, and technical support capabilities. Quoted Tech’s hand-built approach, while creating competitive differentiation, may encounter efficiency constraints when scaling to meet larger enterprise contracts or significantly increased consumer demand. The technology sector’s rapid evolution requires continuous investment in new technologies, training, and infrastructure that may strain resources for early-stage companies.

Competitive Pressures and Market Position Risks

The custom PC building market faces intense competition from both large-scale manufacturers and specialized boutique builders, creating pricing pressures and margin compression risks. Quoted Tech competes against established players with greater resources, broader distribution networks, and economies of scale that could challenge the company’s market position. The company’s Canadian market focus may limit growth opportunities compared to competitors with global reach and diversified revenue streams.

Regulatory and Compliance Considerations

Technology companies face increasing regulatory scrutiny across multiple jurisdictions, with new cybersecurity legislation, data protection requirements, and consumer protection standards continuing to evolve. Quoted Tech’s operations across Canadian provinces and potential expansion into other markets create compliance obligations that require ongoing monitoring and adaptation. The company’s enterprise client relationships, including esports organizations and educational institutions, may involve specific regulatory requirements and security standards that must be maintained to preserve business relationships.

Sources

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