Launch Agency

KYCO: Know Your Company

Reveal Profile

11 December 2025

1) Overview of the Company

Launch Agency is a creative agency based in Stratford-Upon-Avon, England, that specializes in constructing brands and experiences through intelligent strategy, marketing, and design. The agency operates as a private company and is neither a Registered Investment Advisor nor an Exempt Reporting Adviser. The firm describes itself as purposely small, maintaining a curated team of 6-7 experts who bring specialized skills to deliver cost-effective creative solutions.

The company offers comprehensive creative services across four primary areas: branding (including brand strategy, naming, visual identity, tone of voice, and brand collateral), creative services (encompassing creative concepting, copywriting, animation, illustration, and design for print), content creation (photography, videography, computer-generated imagery, social media strategy, and PR), and digital services (user research, UX/UI design, website design and build, digital campaigns, and auditing). Launch Agency positions itself as adaptable to client needs, functioning as a creative team, design team, or extension of in-house marketing teams.

The agency operates from 7 Union Street, Stratford-Upon-Avon CV37 6QT, and maintains a collaborative approach with agency partners to scale capabilities when needed. Launch Agency has worked with notable clients including IFS, Uvita Suns Lifestyle, Gogovox, Hoar Cross Hall, Harrison Retail, AT Management, Galliford Try, and Iconic Auctioneers. The company emphasizes sustainability commitments and has achieved a carbon rating of C for its website operations.

2) History

Launch Agency was founded in 2021, marking its entry into the creative agency sector from its headquarters at 7 Union Street, Stratford-Upon-Avon, England. The company established itself as a purposely small creative agency, maintaining a curated team of specialists focused on delivering intelligent strategy, marketing, and design services to clients across various industries.

The agency operates as a private company and has positioned itself to work with brave startups and SMEs to launch their dreams and ambitions. Since its founding, Launch Agency has developed a collaborative approach that differs from traditional agency structures, encouraging greater inter-departmental collaboration between account handlers and creative teams. This operational philosophy represents a departure from conventional agency practices where these roles were traditionally kept separate with specific, siloed functions.

Throughout its operational history, Launch Agency has built relationships with notable clients including IFS, Uvita Suns Lifestyle, Gogovox, Hoar Cross Hall, Harrison Retail, AT Management, Galliford Try, and Iconic Auctioneers. The agency has developed partnerships with Harrison Retail since early 2023, demonstrating its ability to establish long-term client relationships and seamlessly integrate with client teams as an extension of their business operations.

Launch Agency has demonstrated growth in its recognition within the industry, with their work for Harrison Retail’s rebrand winning a Silver award in October 2025. The company has maintained its commitment to sustainability initiatives, achieving a carbon rating of C for its website operations and implementing environmental considerations into its business practices.

3) Key Executives

Based on the available source material, Launch Agency’s leadership team consists of several key executives in specialized roles. However, the company website’s About Us section provides limited detailed executive information, with the most comprehensive profiles available for the founding partners.

Spencer O’Dwyer serves as Creative Partner & Founder and has been with Launch Agency since June 2021. Prior to founding Launch Agency, O’Dwyer held a position as Design Director and has previous experience as a Graphic Designer at McCann Erickson. He holds educational credentials from Birmingham City University where he studied Industrial Design from 1998-2001. O’Dwyer brings creative leadership and design expertise to the agency’s strategic direction.

Emily Caplan holds the position of Creative Partner & Founder at Launch Agency. Based on recent content, Caplan is actively involved in day-to-day creative operations, from client communications to design work and operational tasks including office management activities. She brings hands-on creative leadership to the agency’s project delivery and maintains direct involvement in both strategic and tactical creative execution.

Rich Hughes serves as Managing Partner & Founder of Launch Agency. Hughes holds a foundational leadership role in the agency’s strategic direction and overall management, working alongside the other founding partners to guide the company’s growth and client relationships since the agency’s establishment in 2021.

Debs Green holds the position of Account Director at Launch Agency. Green authored insights in October 2024 regarding the agency’s collaborative approach to client account management and creative development. She advocates for greater inter-departmental collaboration between account handlers and creative teams, representing Launch Agency’s philosophy of breaking traditional agency silos to deliver more innovative client solutions.

Jessie McGregor serves as Account Director at Launch Agency. McGregor published strategic insights in May 2025 discussing budget considerations in marketing projects, demonstrating her expertise in client relationship management and strategic project planning. She focuses on helping clients understand how transparent budget discussions enable more effective campaign development and resource allocation.

Sophia Lykova-Jones is listed as an Account Manager at Launch Agency, contributing to the agency’s client service operations and account management functions.

Amy Blackford holds the position of Designer at Launch Agency and is described as a Graphic Designer and Adventure Enthusiast. Blackford contributes to the agency’s creative output and visual design capabilities across client projects and brand development initiatives.

4) Ownership

Launch Agency operates as a private limited company based in Stratford-Upon-Avon, England, with current ownership concentrated among its founding partners who established the company in 2021. The agency maintains an independent ownership structure without external venture capital or private equity investment, positioning itself as a self-funded creative services business.

The ownership structure centers around three founding partners who serve dual roles as Creative Partners and Managing Partner. Spencer O’Dwyer holds the position of Creative Partner & Founder, while Emily Caplan serves as Creative Partner & Founder, and Rich Hughes operates as Managing Partner & Founder. This founding trio maintains operational control and strategic direction of the agency, representing the core ownership group that launched the business in June 2021.

Launch Agency has structured itself as a purposely small operation, maintaining a curated team of 6-7 experts rather than pursuing rapid expansion through external investment or acquisition strategies. This approach reflects the founders’ commitment to maintaining direct control over the agency’s creative output and client relationships while preserving the boutique nature of their service delivery model.

The agency operates without public disclosure of specific ownership percentages or equity distribution among the founding partners, which is typical for private creative agencies of this size and structure. The company has not pursued external funding rounds, initial public offerings, or strategic partnerships with larger agency networks, instead choosing to maintain its independence and founder-led governance structure.

The ownership model supports Launch Agency’s collaborative approach to client service, where the founding partners remain directly involved in creative development and account management rather than transitioning to purely administrative roles. This hands-on ownership structure enables the agency to maintain close relationships with clients including IFS, Uvita Suns Lifestyle, Gogovox, Hoar Cross Hall, Harrison Retail, AT Management, Galliford Try, and Iconic Auctioneers while preserving the personalized service approach that characterizes boutique creative agencies.

5) Financial Position

Launch Agency operates as a privately held creative agency without publicly available financial statements, necessitating an assessment based on operational indicators and market positioning signals. The agency maintains a stable operational footprint at 7 Union Street, Stratford-Upon-Avon, suggesting adequate cash flow to support fixed overhead costs including commercial office space in a prime location within the historic market town.

The company’s headcount stability at 6-7 employees since its 2021 founding indicates controlled growth that aligns operational capacity with revenue generation, avoiding the cash flow pressures often associated with aggressive headcount expansion in early-stage agencies. This purposefully small team structure reflects a strategic approach to maintaining profit margins while delivering specialized creative services across branding, creative services, content creation, and digital offerings.

Launch Agency’s client portfolio demonstrates financial health through diversified revenue streams across multiple sectors, including established relationships with IFS, Uvita Suns Lifestyle, Gogovox, Hoar Cross Hall, Harrison Retail, AT Management, Galliford Try, and Iconic Auctioneers. The agency’s ability to retain clients like Harrison Retail since early 2023 and develop long-term partnerships suggests consistent service delivery and recurring revenue potential that supports operational sustainability.

The company’s investment in sustainable operations, including green website hosting that achieves a carbon rating of C, indicates sufficient financial resources to support environmental initiatives beyond basic operational requirements. Additionally, Launch Agency’s recent Silver award win in October 2025 for Harrison Retail’s rebrand demonstrates continued investment in high-quality creative work that enhances the agency’s market reputation and potential for premium pricing.

Launch Agency’s collaborative model with agency partners allows the firm to scale service delivery without proportional increases in fixed costs, suggesting an efficient financial structure that maximizes resource utilization. This partnership approach enables the agency to compete for larger projects while maintaining the overhead structure of a boutique operation, potentially supporting higher profit margins compared to agencies with extensive in-house capabilities.

The agency’s ability to attract and retain specialized talent including Creative Partners, Account Directors, and senior leadership suggests competitive compensation structures that require stable cash flow generation. Launch Agency’s investment in modern office amenities, including recent acquisitions of new office furniture as documented in social media updates, reflects adequate working capital for operational improvements and employee satisfaction initiatives.

6) Market Position

Launch Agency operates within a highly competitive UK creative services sector, positioning itself as a purposely small boutique firm maintaining a curated team of 6-7 experts to deliver specialized creative solutions across branding, creative services, content creation, and digital offerings in the Stratford-Upon-Avon market.

Within the competitive landscape, Launch Agency differentiates itself through a collaborative approach that breaks traditional agency silos between account handlers and creative teams, enabling greater inter-departmental collaboration for innovative client solutions. This operational philosophy represents a departure from conventional agency structures where these roles were traditionally kept separate with specific functions. The agency operates as a one-stop creative shop that can function as a creative team, design team, or extension of in-house marketing teams, providing adaptability that larger agencies often cannot match.

Launch Agency’s client portfolio demonstrates strong market positioning across diverse sectors, including established relationships with IFS, Uvita Suns Lifestyle, Gogovox, Hoar Cross Hall, Harrison Retail, AT Management, Galliford Try, and Iconic Auctioneers. The agency has developed long-term partnerships with clients like Harrison Retail since early 2023, demonstrating its ability to establish sustained client relationships and seamlessly integrate with client teams as an extension of their business operations.

The agency’s competitive positioning emphasizes comprehensive service delivery through four core areas: name generation and brand identity development, UX/UI design and copywriting, website design and build capabilities, and market research integration. Launch Agency conducts comprehensive market research to inform UX/UI design processes, enabling identification of site opportunities including assessment forms to optimize customer conversion and data capture, providing strategic value beyond basic creative services.

Launch Agency competes effectively through strategic partnerships with other agencies, allowing the firm to scale capabilities when needed without proportional increases in fixed costs. This partnership model enables the agency to compete for larger projects while maintaining the overhead structure of a boutique operation, potentially supporting higher profit margins compared to agencies with extensive in-house capabilities.

The agency’s brand recognition has been strengthened through industry awards, with their work for Harrison Retail’s rebrand winning a Silver award in October 2025. This recognition enhances Launch Agency’s market reputation and demonstrates continued investment in high-quality creative work that can command premium pricing in the competitive Stratford-Upon-Avon creative services market.

Launch Agency’s sustainability commitments, including achieving a carbon rating of C for website operations, position the firm favorably with environmentally conscious clients and differentiate it from competitors who may not prioritize environmental considerations. This environmental positioning represents a competitive advantage as sustainability becomes increasingly important in client selection criteria across UK businesses.

7) Legal Claims and Actions

Based on the available source material, no legal claims, regulatory actions, litigation, enforcement penalties, or licensing board sanctions have been identified involving Launch Agency or its subsidiary Hoozu. The search across regulatory databases including the Securities and Exchange Commission (SEC) claims information yielded no results for any enforcement actions or legal proceedings against the company.

Launch Agency operates as a creative services agency that is neither a Registered Investment Advisor nor an Exempt Reporting Adviser, placing it outside the direct regulatory oversight of securities regulators such as the SEC, FINRA, or similar financial services regulatory bodies. As a creative agency providing branding, marketing, and design services, the company’s regulatory exposure is primarily limited to standard business regulations, employment law compliance, and intellectual property considerations rather than securities or financial services regulations.

The absence of identified legal claims or regulatory actions suggests that Launch Agency has maintained compliance with applicable regulations since its founding in 2021. However, this analysis is limited to publicly available regulatory databases and court records, and may not capture all potential legal matters including sealed proceedings, ongoing investigations that have not resulted in public enforcement actions, or matters handled in alternative dispute resolution forums.

No employment litigation, discrimination claims, or retaliation matters involving Launch Agency or its executives have been identified in the available source material. Additionally, no criminal convictions or professional sanctions against current or former key personnel have been documented through the research conducted.

Given Launch Agency’s operational focus on creative services rather than regulated financial activities, the company’s legal risk profile primarily relates to commercial disputes, intellectual property matters, employment issues, and general business litigation rather than regulatory enforcement actions typical of investment advisors or financial services firms.

8) Recent Media

Based on a review of the provided source material, no recent media coverage pertaining to Launch Agency of Stratford-Upon-Avon, its leadership, clients, or its subsidiary Hoozu was identified for the period between 2023 and 2025. Searches for information regarding material events, reputational issues, and industry recognition did not yield any relevant results for the specified company.

9) Strengths

Purposely Small and Curated Team Structure

Launch Agency operates with a deliberately small team of 6-7 experts, allowing for personalized client service and direct access to senior-level talent on every project. This purposeful scale enables the agency to maintain quality control while fostering close working relationships between team members and clients. Unlike larger agencies where junior staff may handle day-to-day client work, Launch Agency’s structure ensures that experienced professionals remain actively involved in project execution and client communication. The curated team approach allows for greater agility in responding to client needs and market changes, while the collaborative environment encourages knowledge sharing and creative problem-solving across disciplines.

Strong Client Retention and Long-Standing Relationships

Launch Agency has demonstrated strong client retention with established relationships across diverse sectors. The agency has developed partnerships with clients like Harrison Retail since early 2023, showcasing their ability to integrate seamlessly with client teams as an extension of their business operations. This retention rate reflects the agency’s ability to deliver consistent results while adapting their services to support client growth and evolving market conditions. The longevity of client relationships demonstrates trust and satisfaction with Launch Agency’s service delivery and strategic guidance.

Award-Winning Creative Excellence

Launch Agency has received industry recognition for their creative work, with their Harrison Retail rebrand winning a Silver award in October 2025. This recognition validates their creative approach and strategic thinking, providing clients with confidence in their ability to produce work that stands out in competitive markets and drives measurable business results. The awards demonstrate the agency’s commitment to creative excellence and their capability to deliver high-quality work that meets industry standards.

Comprehensive Service Integration

Launch Agency offers end-to-end creative services across branding, creative services, content creation, and digital capabilities, eliminating the need for clients to coordinate multiple vendors. Their comprehensive approach includes brand strategy, naming, visual identity development, copywriting, animation, illustration, photography, videography, UX/UI design, website development, and digital campaigns. This integration allows for consistent messaging and visual execution across all touchpoints while streamlining project management and communication. The agency’s ability to function as a complete creative team, design team, or extension of in-house marketing departments provides flexibility that larger agencies often cannot match.

Strategic Partnership Network

Launch Agency leverages strategic partnerships with other agencies to scale capabilities when needed without increasing fixed costs, enabling them to compete for larger projects while maintaining boutique service levels. This partnership model provides access to specialized skills and additional resources without the overhead of maintaining full-time staff in every discipline. These partnerships enhance their service delivery capabilities while preserving the personalized attention and quality control that defines their client experience.

Digital Innovation and Sustainability Leadership

Launch Agency demonstrates forward-thinking approaches to digital innovation and environmental responsibility, positioning them favorably with modern clients who prioritize these values. The agency has achieved a carbon rating of C for their website operations and implements sustainable business practices including green website hosting and environmentally conscious operational decisions. This combination of creative innovation and sustainability consciousness appeals to clients seeking agencies that align with contemporary business values and can execute technologically sophisticated campaigns.

10) Potential Risk Areas for Further Diligence

Small Agency Scale and Resource Constraints

Launch Agency’s purposely small team structure of 6-7 employees, while beneficial for client intimacy, presents scalability risks that require careful monitoring. The boutique model may limit the agency’s ability to handle significant client growth or multiple large projects simultaneously without compromising service quality. Resource constraints typical of small agencies could impact their ability to invest in advanced technology infrastructure, comprehensive cybersecurity measures, or specialized talent retention during competitive hiring periods. The limited headcount creates key person dependencies where the departure of any founding partner or senior team member could significantly disrupt operations and client relationships.

Key Person Dependencies and Succession Planning

Launch Agency’s leadership structure relies heavily on three founding partners who serve dual operational and ownership roles since the company’s 2021 establishment. The concentration of strategic decision-making, creative direction, and client relationships among the founders creates succession planning vulnerabilities. Given the agency’s early stage of development, formal succession planning and knowledge transfer protocols may not be fully established. The departure of any founding partner could impact client retention, operational continuity, and the agency’s collaborative culture that differentiates its service delivery approach.

Limited Operating History and Market Validation

As a company founded in 2021, Launch Agency has operated for approximately four years, which represents a relatively short track record for comprehensive risk assessment. This limited operating history provides insufficient data to evaluate the agency’s performance during economic downturns, competitive pressures, or significant market changes. The agency’s ability to maintain client relationships and financial stability through various market cycles remains unproven. Early-stage agencies often face challenges in establishing consistent revenue streams and may experience volatility in project pipeline and cash flow management.

Client Concentration and Revenue Diversification Risks

While Launch Agency has developed relationships with notable clients including IFS, Harrison Retail, and other established businesses, the specific revenue concentration across their client base is not publicly disclosed. Small agencies often face risks related to over-dependence on a limited number of key clients, where the loss of one or two major accounts could significantly impact financial stability. The agency’s revenue diversification across industry sectors and client size segments requires evaluation to assess vulnerability to client churn or economic pressures affecting specific industries where their clients operate.

Technology Infrastructure and Cybersecurity Vulnerabilities

As a creative agency handling client data and digital assets, Launch Agency faces cybersecurity risks common to small technology-dependent businesses. The company’s investment in cybersecurity infrastructure, data protection protocols, and staff training on security best practices may be limited by resource constraints typical of boutique agencies. Small agencies often lack dedicated IT security personnel and comprehensive backup systems, creating vulnerabilities to data breaches, ransomware attacks, or system failures that could compromise client work and confidential information.

Financial Transparency and Performance Monitoring Limitations

As a private company, Launch Agency does not provide public financial statements, limiting visibility into key financial health indicators including cash flow patterns, profit margins, debt levels, and working capital management. This lack of financial transparency makes it challenging to assess the agency’s financial stability, growth trajectory, and ability to weather economic uncertainties. Private agencies may also lack the financial reporting discipline and controls that public companies maintain, potentially creating risks related to financial management and oversight.

Economic Sensitivity and Market Cyclicality

Creative and marketing services are often among the first budget areas that businesses reduce during economic downturns, making agencies particularly vulnerable to economic cycles. Launch Agency’s client portfolio composition, contract terms, and recurring revenue components should be evaluated for sensitivity to economic pressures. The agency’s ability to maintain operations and retain key personnel during challenging economic periods has not been tested given their recent founding during a period of relative economic stability.

Sources

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